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Boca Raton, Fl., and Los Angeles, CA – July 28, 2015 – Newsmax TV has entered into an agreement with WorldLink, one of the country’s largest multi-platform advertising sales firms, to exclusively oversee all paid programming and short-form direct response advertising sales. The new alliance commences Aug. 3.
Newsmax TV is America’s fastest growing cable news channel, targeting the underserved baby boomer audience in more than 40 million cable and satellite homes and more than 100 million iOS- and Android-enabled OTT devices
“Advertising revenue has been growing rapidly at Newsmax TV, and we are anticipating a 700 percent increase in ad income this year compared to last year. Our engagement of WorldLink will be key to broadening our sponsorship base and driving revenue,” Newsmax Media CEO Christopher Ruddy said.
WorldLink Founder and CEO Toni Knight added, “Newsmax TV is an important and overdue addition to the news and information broadcasting space, and we think direct response advertisers will embrace Newsmax TV’s differentiated mix of insightful and relevant programming.”
More than just a politically focused channel, Newsmax TV provides a full range of informational programming and lifestyle content for Boomers in the areas of health, finance and personal well-being. With headquarters in West Palm Beach and Boca Raton, Fla., plus additional studios in New York and, soon, Washington D.C., Newsmax TV emphasizes practical, useful information that is relevant to a large adult audience.
About Newsmax Media, Inc.
Founded in 1998 and based in West Palm Beach and Boca Raton Florida, Newsmax Media is a privately held television and online media organization. In addition to being the parent company that is launching Newsmax TV, its media holdings and products include The Newsmax Feed Network, Newsmax.com, Moneynews.com, Newsmaxhealth.com, Newsmax Magazine and more than a dozen health and financial online and print newsletters. Newsmax.com is acknowledged as one of the most trafficked politics focused websites reaching more than 10 million unique visitors monthly. Newsmax.com has more than 4 million email subscribers as well as a syndicated news feed network that reaches close to 50 million baby boomers monthly, according to comScore. Newsmax TV’s approach has been to offer independent news from a heartland perspective, giving viewers not only the latest on politics and current events, but practical information on health, money and lifestyle.
About WorldLink
Celebrating its 18th anniversary in 2014, WorldLink is one of the country’s top woman-owned businesses and one of the fastest growing, multi-platform, full-service advertising sales firms in the world specializing in media sales in North America, Europe, Latin America and Asia. Based in Los Angeles, with offices in New York and the Midwest, WorldLink represents more than 250 national, regional and international cable networks, broadcast stations and program distributors, as well as various online direct marketing platforms throughout the world. For more information, please visit www.worldlinkmedia.com.
Contacts
Jonathan Taylor Lee Helper
B/HImpact – for Newsmax Media B/HImpact – for Newsmax Media
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